I help companies acquire more customers online and increase revenue through digital marketing.
After recently exiting the digital agency I co-founded, I am now consulting companies in the digital marketing space. During my agency years, I have helped startups to established brands leverage their online marketing and increase customer growth. I am currently launching an eCommerce startup with my team, leaving me time to help businesses improve their inbound marketing.
Unlike other marketing consultants, I have the management experience and industry contacts to not only consult clients on digital marketing, but also execute on the very strategies that I advise. I work right here in NYC, so feel free to contact me about achieving your marketing goals.
From SEO to Online PR, I deliver ROI–driven marketing campaigns that target and convert your key customers.
Growth Strategy & Consulting
Working alongside your company team, I will design a dedicated growth strategy to help diversify and expand your online marketing channels. Marketing consulting consists of first understanding your core business, as well as researching your key customer segments and industry competitors to discover new marketing opportunities for revenue growth.
Social Media Marketing (SMM)
Social Media is one of the most misused marketing channels when it comes to ROI effectiveness. The big question for any business is how to leverage social to reach more customers online and increase sales. Through Influencer Marketing and Social Ads, I help brands grow their followers, drive traffic to their websites, and ultimately sell more products.
Search Engine Marketing (SEM)
The goal is to increase website visitors through Search Engine Optimization (SEO) and Paid Search Advertising (PPC) for lead acquisition, and Display Advertising for remarketing. Understanding how to effectively allocate and optimize these search channels can drastically lower customer acquisition costs and improve marketing profitability.
Conversion Rate Optimization (CRO)
Growing your acquisition channels is important, but without the proper conversation strategies your marketing dollars may be going to waste. What matters is how much of your online traffic is converting into actual leads and sales. By analyzing marketing data and performing multivariate testing, I optimize conversion rates to generate maximum ROI.
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find itso interesting that you buy the product.”
- David Ogilvy
01. Research & Strategy
It all starts with a 1-on-1 marketing consultation with your business team. During our meeting, we discuss your industry landscape and customer metrics to design a dedicated marketing strategy for online growth. At the same time, my team and I perform our own extensive research by analyzing your website’s data analytics, SEO portfolio, keyword research, competitor analysis, and more.
02. Marketing & Advertising
Once a solid digital marketing strategy is in place, we can move forward to implementing it. Through my network of industry contacts, I drive ready prospects to your company websites through various media channels, including SEO, Social, PR, and Online Advertising. To generate maximum ROI, I focus my marketing efforts towards visitors that are most likely to become your customers.
03. Conversion & Retention
As your company receives new traffic and prospects, I continually analyze which online channels are generating the highest ROI and optimize your marketing strategy accordingly. At the same time, my team enhances your website pages and remarketing to further increase conversion and customer retention rates. Through this iterative process, your business’ marketing profitability improves.
YOU'RE IN GOOD COMPANY
I’ve worked with many marketing agencies through the years, but there is only one marketer that has over-delivered every time and that is Michael. Any type of marketing or development problem we’ve thrown at him, he has solved for us.
– Anthony at Law Crossing
Michael worked alongside our eCommerce team to grow our social media and SEO marketing channels. In that time, our social media presence has grown to 100k followers, and our website has gained over 400% in organic search traffic.
– Jennifer at Teva
We are blown away by the results that Michael has brought us in such a short period of time. As an early startup on a tight budget, he helped us double our revenue in less than 5 months and built a steady stream of new customer leads.
– Ben at Eureka Math
Featured Marketing Insights
Read my latest internet marketing tips and insights for growing your business online.
It all began with a single question: Could anyone start a small online business from scratch, with few resources and still be successful? As an entrepreneur and manager of a digital agency in New York ...
Google loves brands.The bigger the brand, the better chance it has to rank higher in Google’s search results. Bigger brands are largely immune to negative SEO attacks and rarely get penalized by Goo ...
78% of CEO’s believe marketers don’t focus on ROI, I do.
My priorities, when I led an agency or now as a digital consultant, have always remained the same: to help companies maximize their marketing ROI, accelerate customer growth, and gain a lasting competitive edge in their industries. My background in financial mathematics and digital marketing, give me an analytical and quantitative approach to do just that.